Agency: Mekanism
Background & Challenge
Fiverr connects businesses with freelancers for tasks from marketing and accounting to voiceovers, but it had many freelancers and too few clients.
Insight
Clients want to hire a problem solver, not a freelancer.
Strategy
Turn “To-do” into “Done” — put people first and make Fiverr freelancers the solution.
Idea
Turn top Fiverr solutions into human-centric needs.
