Nov 2019 - Present | NY, NY

• Oversee an average of $150M in paid media per campaign, developing full-funnel go-to-market strategies and omnichannel executions

• Develop portfolio strategies based on household penetration, brand power, channel sufficiency, and lifestage

• Create short and long-term growth roadmaps for clients, balancing brand building and driving sales

• Act as an advisor to senior clients to bring growth ambitions to life

• Manage high-performing teams, lead cross-functional collaboration

• Pioneering AI adoption through custom agents that enhance strategic rigor and media planning

Clients: Burger King, Popeyes, Firehouse Subs, Delta Air Lines, Google, Diageo (Johnnie Walker, Crown Royal, Smirnoff), Grupo Bimbo (Thomas’, Takis, Sara Lee), Hormel.

Nov 2017 - Nov 2019 | NY, NY

Behaved as a hybrid brand & comms strategist - partnered with creatives for personalized messaging by consumer and channel.

Clients: Nasdaq, Fiverr, Ben & Jerry’s, OkCupid, Eos, Quilted Northern.

Nov 2015 - Nov 2017 | NY, NY

Led multi-brand portfolio strategies using data-driven segmentations and media swim-lanes.

Clients: Anheuser Busch (Michelob Ultra, Busch, Lime-a-Ritas), American Airlines.

Sept 2013 - Sept 2015 | NY, NY

Became a master of syndicated tools (MRI, Simmons), conducted qual & quant research, and segmentations.

Clients: A&E Networks, Telemundo, Jack In The Box.

Nov 2011 - Sept 2013

Designed consumer journey frameworks driven by data, developed qualitative discussion guides to translate research into insights.

Clients: Philips Sonicare.