Background & Challenge

People are aware of Popeyes but they perceive it to be outdated.

Insight

QSR consideration is built before hunger strikes.

Strategy

Chase Cultural Heat - Consistently show up in or hijack culture year-round culture for millennials. Strengthen key regional markets.

Idea

Show up in culture’s most anticipated moments in sports, music, & gaming, and collaborate with partners that shape pop culture.

Results

+5.7% in perception